Somnio, a leading B2B marketing agency with a 20-year history of empowering technology, life science, and travel companies, embarked on a dynamic rebranding journey. Dedicated to crafting meaningful communication experiences, Somnio fosters connections that personalize technology, solve business challenges, and drive lasting brand loyalty.

the challenge

Somnio's previous brand identity, while established, lacked vibrancy. Its muted blue color palette conveyed a sense of nostalgia that didn't fully reflect the agency's innovative and energetic approach.

the solution

Somnio embraced a bold new direction. Through a collaborative effort, we explored a range of possibilities, including updated iconography, typography styles, logos, brand colors, complementary photography treatments, and brand marks. The result? A dynamic brand identity that exudes the energy and creativity Somnio brings to every client engagement.

the result

Somnio's new brand identity is more than just a visual refresh. It's a powerful symbol of the agency's transformative process. The playful and inviting logo embodies the journey clients take with Somnio - from opportunity to empathetic understanding, dynamic execution, and ultimately, resonating success. The vibrant color palette and visual elements reflect Somnio's commitment to crafting engaging experiences and igniting bold ideas.

This rebranding signifies Somnio's unwavering commitment to growth and innovation. The new identity positions Somnio as a dynamic and forward-thinking agency, ready to partner with clients on their journeys to extraordinary success.

As Creative Lead, I:

• Spearheaded the Design Team: I led our team of talented designers in exploring new visual directions for the Somnio brand.

• Guided Logo Redesign: I actively participated in the redesign of the Somnio logo, ensuring it captured the essence of the brand's journey.

• Conceptualized Visual Elements: I played a key role in the creation of new iconography, image selection, and content conceptualization for social media.

• Internal Communication Refresh: I led the conceptualization and design of a new internal communication strategy for Somnio.

• Marketing & Strategy Presentation Design: I designed presentations for the marketing and strategy teams, ensuring clear communication and alignment.

• Audiovisual Content Collaboration: I collaborated with the video team to ensure audio-visual content seamlessly integrated with the new brand identity.

"I had the pleasure of working with Fernanda since June 2023, and from the moment we met, I knew she would be an excellent fit for Somnio. Fernanda is independent, hardworking, and incredibly reliable. Throughout the time we worked together, we developed a fantastic working relationship built on trust and mutual respect.

"As Creative Lead, Fernanda managed multiple projects, collaborated with clients, and provided design direction to our team. I always knew that when I assigned her a task, it would be completed on time, with a level of quality that consistently exceeded expectations. She has an exceptional ability to manage complex workflows while maintaining a positive and approachable demeanor.

"Fernanda goes above and beyond in everything she does, and her sweet, professional nature makes her a joy to work with. She brings not only skill and dedication but also a great attitude to the team. I wholeheartedly recommend Fernanda for any future roles — she will be an asset to any organization lucky enough to work with her."

Gloria Cordova

VP of People, Culture, and Operations