The Church of Jesus Christ of Latter-day Saints, a global faith with millions of members worldwide, sought to strengthen its digital presence and foster deeper connections with its diverse congregation. As a faith-based organization with a rich history and global reach, the Church needed a cohesive social media strategy that could effectively communicate its core values and messages to people from various cultural backgrounds.

the challenge

Creating compelling content that resonated with a global audience while adhering to the Church’s doctrinal standards presented a unique set of challenges. We needed to develop a content strategy that was both culturally sensitive and theologically accurate, ensuring that the messages were clear and inspiring. Additionally, the content had to be adaptable to different platforms and languages, reaching members in countries with varying levels of internet access and digital literacy.

the solution

To address this challenge, we implemented a comprehensive content strategy that combined engaging visual design, inspiring messaging, and a deep understanding of the diverse cultures and traditions of Church members around the world.

the result

Our efforts resulted in a significant increase in follower engagement and brand awareness across multiple social media platforms. By creating culturally sensitive and theologically accurate content, we were able to foster deeper connections with members and friends of the Church worldwide.

As Creative Lead, I:

• Led a diverse team: Managed a team of designers, writers, and animators from various backgrounds to ensure a cohesive and culturally sensitive approach.

• Developed a comprehensive content calendar: Created a detailed content calendar that aligned with the Church's annual events, holidays, and messaging.

• Adapted content for global audiences: Tailored content to specific regions, considering cultural nuances, languages, and local customs.

• Produced various creative assets: Designed graphics, videos, and animations for both feed posts and Instagram Stories.

• Collaborated with global teams: Worked closely with Church leaders and regional representatives to ensure alignment with the Church's messaging and goals.

• Managed multiple projects simultaneously: Effectively juggled multiple projects with tight deadlines while maintaining a high level of quality.

• Storyboarded and designed assets for promotional videos: Created visual concepts for promotional videos, guiding the animation team in bringing these concepts to life.

"Fer is a designer with a high degree of involvement in projects. Together, we have worked on small and large challenges, which, thanks to her proactivity, we have been able to overcome without problems. She has no problem adapting to different types of teams with which she has created an incredible synergy. She stands out for her high creativity when it comes to finding solutions to the client's needs through her designs. During the time we have worked together, we have developed large-scale communication campaigns, created and redesigned brands, and designed and created applications for children, youth, and adults. In each of these tasks, her collaboration has been significant for the success of these projects."

Cristian Contana

Project Manager at Bitopia Digital Agency