In today's increasingly digital world, the partnership between Kyndryl and Google Cloud represents a powerful synergy. Kyndryl, with its extensive expertise in IT infrastructure and services, joined forces with Google Cloud, a leader in cloud solutions, to deliver innovative and scalable solutions to their clients. This project was developed within the framework of this strategic alliance, with the goal of creating corporate presentations that reflected the synergy between both companies and positioned Kyndryl as a trusted partner in digital transformation.

the challenge

Kyndryl, a global leader in infrastructure and cloud services, sought to revamp its corporate presentations to align with its new brand identity and strengthen its strategic alliance with Google Cloud. Existing presentations lacked visual consistency and a clear message that reflected the synergy between the two companies.

the solution

Our agency was selected to develop a comprehensive solution to transform Kyndryl's presentations. Through a collaborative, customer-centric approach, we conducted a thorough analysis of existing materials and Kyndryl's specific needs. We developed custom templates, a structured script, and a design strategy that reflected the partnership with Google Cloud and Kyndryl's industry expertise.

the result

The result was a series of impactful and professional presentations that not only met Kyndryl's brand standards but also highlighted the synergy with Google Cloud. The new presentations facilitated understanding of Kyndryl's value proposition, strengthened the brand image, and generated a greater impact on clients.

As Creative Lead on the Kyndryl + Google Cloud Presentations project, I:

• Conceptualized and strategized: Developed a comprehensive creative strategy, aligning with Kyndryl's brand guidelines and the strategic partnership with Google Cloud. Defined the visual language and tone for the presentations, ensuring consistency across all materials.

• Designed and produced: Led the design team in creating custom templates, infographics, and visual assets. Oversaw the development of presentations, ensuring they were visually compelling and effectively communicated the key messages.

• Project managed: Coordinated with the client, copywriters, and design team to ensure timely delivery and alignment with project objectives. Managed the feedback process and implemented necessary changes to meet client expectations.

"I worked with Fernanda for at least a year together on a variety of B2B related accounts. Right from the beginning she helped get our designers up to speed on one of our new client's accounts with official documentation and as the lead she worked with the designers to make sure that the deliverables followed guidelines and met what each client wanted .She very clearly explained any nuances or possible issues with guidelines that could have affected all the deliverables and derail all the workstreams too but we were able to get everything we needed done."

Keith Troy

Senior Digital Producer