AT&T

Business Assets

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AT&T Business, a leading provider of telecommunications services, recently underwent a comprehensive rebranding, establishing new brand guidelines and elevating its visual identity. As a trusted partner of AT&T, Somnio Agency played a pivotal role in bringing this refreshed brand to life, creating a wide range of marketing materials that aligned with the new brand standards.

the challenge

With the introduction of AT&T's new brand guidelines, there was a need for a consistent and cohesive visual language across all marketing materials. Somnio Agency was tasked with developing a diverse range of assets, from interactive presentations for events to social media graphics, while adhering to the stringent brand standards and ensuring that each piece effectively communicated the company's message.

the solution

To address this challenge, we implemented a collaborative approach, working closely with the AT&T team and internal stakeholders. We conducted in-depth workshops to fully understand the brand's voice and tone, and developed a comprehensive style guide to ensure consistency across all deliverables. By leveraging our expertise in design and brand strategy, we created a suite of marketing materials that not only met AT&T's high standards but also exceeded expectations.

the result

The outcome of our efforts was a series of visually stunning and impactful marketing materials that successfully communicated AT&T Business's value proposition. Our work helped to elevate the brand's perception among both internal and external audiences, and contributed to the overall success of the rebranding initiative.

As Creative Lead, I:

Led brand adoption: Actively participated in AT&T's brand training, ensuring a deep understanding of the new guidelines and their application to all projects.
Directed design strategy: Developed and implemented a comprehensive design strategy, ensuring consistency across all deliverables and aligning with AT&T's overall marketing objectives.
Supervised creative execution: Overseed the creation of a wide range of marketing materials, including presentations, infographics, and social media graphics, ensuring adherence to brand standards and timely delivery.
Collaborated with cross-functional teams: Worked closely with copywriters, developers, and other stakeholders to bring creative concepts to life and deliver exceptional results.
Ensured quality and consistency: Conducted rigorous quality assurance checks to guarantee that all deliverables met the highest standards of design and accuracy.

"Fernanda is an incredibly talented Senior Designer and Creative Lead. As the Senior Copywriter-ACD, it was a true pleasure to collaborate and brainstorm with her on projects. She is focused, creative and open to new ideas. She goes the extra mile every time to ensure clients are happy and is a patient, no-nonsense lead, who gives clear direction to those under her, ensuring she's available to support them whenever needed. I would love to work with her again in the future. Any company would be fortunate to have her in their creative arsenal."

Adrienne Lusby